News
“From TV to TikTok” Masterclass 1
Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members. Guests included; Andy Wilman, executive producer of infamous motoring hit Top Gear and now executive producer...
Poppy takes over as new MICA chair.
Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...
MICA vice-chair Poppy honoured with top PR award
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...
Broadcast masterclass with Andy Wilman
BOOKING AVAILABLE AT PRCA ON THIS LINK. JOIN US FOR FREE ENTRY In answer to members’ calls for MICA to prioritise training and networking, the group is drawing up a series of masterclasses led by industry leaders and exemplar practitioners. The first on May 10th 2022...
Inaugural Manufacturer Members and First Masterclass
Bentley and Ford communication teams become first manufacturer members of MICA Membership packages for other established communication professionals, industry newcomers and students now available from www.prca.org.uk to join first masterclass (free to members)...
MICA Launch BBQ
The sun shone on the inaugural MICA barbecue, held at HERO Bicester Heritage last Thursday. Future members were welcomed by MICA committee members along with Mike Hawes (SMMT), Mark Tisshaw (Autocar) and Tim Barfoot (Newspress). [gallery link="file" size="large"...
Scramble 50
MICA managing director Richard Gotch (left) and chairman Mark Harrison (right) met with Guild of Motoring Writers chairman Richard Aucock (centre) at Bicester Heritage during the season’s first Scramble. MICA will be working closely with the Guild and other...
MICA Launch Free Barbeque
INVITATION TO FREE BARBEQUE LAUNCH OF NEW MOTOR INDUSTRY COMMUNICATORS ASSOCIATION Other current and prospective communicators in the motoring industry are invited to register to join MICA, and hosts loop, at Bicester Heritage, Oxfordshire. Following the notification...