MICA is pleased to share 2025 plans for its first events of the year to be confirmed. Thanks to members and other auto communicators who answered our end-of-2024 appeal for industry input. We hope the themes and destinations announced from this consultation reflects wider priorities for professional development and networking.
Bicester Scramble invitation
Hosted by Bicester Heritage and Hagerty UK
At Bicester Motion, Oxfordshire, on April 27
MICA is making its fourth visit to the Bicester Motion future mobility hub to enjoy its Heritage’s arm eclectic and already sold-out Spring Scramble. Members are additionally invited for the first time to the new on-site Clubhouse run by classic car insurers and enthusiasts Hagerty UK. Their stylish private lounge and exhibition space is full to capacity on Scramble meet days, thanks to the vehicles on display. Join MICA for refreshments in the Clubhouse with fellow members and guests. Set aside April 27 to join us at Bicester and mail info@mica.org.uk with “Bicester Scramble” as the subject to be kept informed.
Heritage Masterclass
Does heritage help as a communications catalyst, or hinder versus new competition?
At Bentley, Cheshire, on September 25
MICA is invited to Bentley’s headquarters in Crewe to explore heritage’s role as a communications tool. Automotive is experiencing a surge in new vehicle brands entering the market, with little or no history and track record in Europe. Established brands’ own longevity and reputations engender consumer trust and loyalty. How relevant is a heritage pitch in our fast-changing industry? Join MICA, our event hosts Bentley and other presenters in Crewe to take part in the debate, and to see the site’s £2.5-billion transformation for the luxury brand’s future. Set aside September 25 to join us in Cheshire and mail info@mica.org.uk with “Heritage Masterclass” as the subject to be kept informed.
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