MICA Events
Our draft list of events for 2024 is below. These will all include opportunities to meet our expert speakers and to network with MICA committee members and other guests. All MICA events are free to members, who will also be given priority booking when numbers are limited.
TRAINING & MASTERCLASSES
EVs debate – Develop a broader understanding of the entire EV ecosystem beyond your brand’s role. Use this insight for more informed communications, to help manage the current noise and disinformation and rise above the tribal nature of debate (2 Oct).
NETWORKING & SOCIALS
MICA supports its charity partner WOMAC (April 17 in London)
MICA presence at autumn Scramble (October at Bicester Heritage)
MICA Young PR Professional Award at the Guild of Motoring Awards and members’ drinks (December at the RAC Club)
Let us know which events you are interested in on info@mica.org.uk
Webinar on the principles of using AI for communications
Thursday 16th May 2024, 12.30 45 minutes – video available soon in Members’ Area
Artificial intelligence has the capacity to change the communications industry as we know it. But how should communicators in the automotive sector be using AI today and what role can they expect it to play in the future?
Torque was the first communications agency in the UK to publish its own guiding principles for using AI in communications and today boasts a full team of certified AI prompt engineers.
In this webinar Torque’s Associate Director, Alex Michaelides, used a range of real-life examples and case studies to demonstrate how communications specialists in our sector can embrace the transformative potential of AI.
The webinar covered:
- What are AI Large Language Models and how do they work?
- How to construct an effective prompt
- How is Torque using AI today
- What can the future hold for AI in automotive communications