MICA Events

Our list of 2025 events is below.  These will include opportunities to learn from expert speakers, and to network with other automotive communicators, for professional self-development and career growth.  All MICA events are free to members, who will also be given priority booking over paying attendees when numbers are limited.

MASTERCLASSES

Heritage Masterclass at Bentley, Cheshire, on September 25
Does heritage help as a communications catalyst, or hinder versus new competition?

MICA is invited to Bentley’s headquarters in Crewe to explore heritage’s role as a communications tool.  Automotive is experiencing a surge in new vehicle brands entering the market, with little or no history and track record in Europe.  Established brands’ longevity and reputations engender consumer trust and loyalty.  But how relevant is a heritage pitch in our fast-changing industry?
Join MICA, our event hosts Bentley and other presenters in Crewe to take part in the debate, and to see the site’s £2.5-billion transformation for the luxury brand’s future.  Set aside September 25 to join us in Cheshire and mail info@mica.org.uk with “Heritage Masterclass” as the subject to be kept informed.

2035 Skills Masterclass in Surrey on November 13
The must-have skills for the next decade’s auto Chief Communications Officers

How will organisations employ PR staff and what leadership skills will they expect of C-suite talent by 2035?  MICA is teaming up with automotive skills and executive search company Ennis & Co Group for a glimpse of the CCO role of the future.  Ennis & Co’s talent experts will advise on gaining the best knowledge and experience from early and mid-career stages as preparation for the top job.
Making the most of automotive’s international influences, as well as the diversity and demographic of colleague networks, are also explained.  Set aside November 13 to join us and mail info@mica.org.uk with “Skills Masterclass” as the subject to be kept informed.

NETWORKING & SOCIAL

Spring Scramble at Bicester Heritage, Oxon, on April 27

MICA is making its fourth visit to the Bicester Motion future mobility hub to enjoy its Heritage’s arm eclectic and already sold-out Spring Scramble. Members are additionally invited for the first time to the new on-site Clubhouse run by classic car insurers and enthusiasts Hagerty UK.  Their stylish private lounge and exhibition space is full to capacity on Scramble meet days, thanks to the vehicles on display.  Join MICA for refreshments in the Clubhouse with fellow members and guests.  Set aside April 27 to join us at Bicester and mail info@mica.org.uk with “Bicester Scramble” as the subject to be kept informed.