Understanding the media is a core responsibility of any PR professional. How can you be confident that you’re targeting the publications that your customers are consuming, if you don’t? In this episode of Webchat With… we talk to McLaren...
As the internal combustion era nears its end and car buyers strive to get to grips with the new age of the EV, they need the motoring media like never before – but not in its traditional form. In this episode, She Talks Cars’ Abigayle Andre and former Haymarket...
Harry has been one of the leading YouTube content creators since his time as editorial director on EVO, learning how to make the new format a valuable medium alongside traditional print and web. Today, Harry runs his own channels, Harry’s Garage and Harry’s Farm, with...
The Motor Industry Communicators Association has a new chairperson, with Ford Public Affairs’ Oliver Rowe taking over from colleague Poppy McKenzie Smith. The handover marks two years since MICA’s summer launch in 2021. The first brands signing up to MICA – Ford, VW...
MICA launched its mentor scheme to help develop auto communicators by linking them with experienced senior association members. The programme was piloted with MICA-sponsored 2022 Young PR Professional of the Year award winner Elizabeth Waddup, presented with her prize...
The Motor Industry Communicators Association’s online presence has been updated, as part of MICA’s partnership with BlackWebs (www.blackwebs.co.uk), a one-stop provider of website design. The association’s new look at mica.org.uk will be launched to members and...
