by admin | Mar 21, 2022 | News
For its first Masterclass, MICA brought together world-class experts in broadcast, YouTube and TikTok. Their fascinating (and contrasting) insights are now available as a podcast. When Top Gear peaked at up to 10 million viewers a week, there was no alternative to TV...
by admin | Mar 21, 2022 | Events
Our first masterclass was a resounding success. We will be collating all the information from the event to be made available to exclusively MICA members. Guests included; Andy Wilman, executive producer of infamous motoring hit Top Gear and now executive producer...
by admin | Jan 19, 2022 | News
Poppy McKenzie Smith is the new chair of MICA, having taken over at the start of 2022 from Mark Harrison who helped launch the Motor Industry Communicators Association last year. A Ford press officer and freelance journalist, Poppy will steer MICA as it embarks on a...
by admin | Dec 14, 2021 | News
The Motor Industry Communicators Association’s Poppy McKenzie Smith has scooped a prestigious industry award for promoting Ford products to a wider, more diverse audience. The 27-year-old was crowned the Guild of Motoring Writers’ young PR professional of the year at...
by admin | Oct 8, 2021 | Events
BOOKING AVAILABLE AT PRCA ON THIS LINK. JOIN US FOR FREE ENTRY In answer to members’ calls for MICA to prioritise training and networking, the group is drawing up a series of masterclasses led by industry leaders and exemplar practitioners. The first on May 10th 2022...
