Motor Industry Communicators Association (MICA)
The Motor Industry Communicators Association (MICA) provides sector-specific training, mentoring, networking and events that will help to accelerate your career, increase your industry knowledge and introduce you to new friends and colleagues. Working closely with a wide range of automotive and mobility industry experts, MICA is unique in its ability to bring together fascinating insights from leading specialists.
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MICA tailors training and networking for communicators in every sector of our industry, from passenger cars and technology suppliers, CV and Off-Highway to those specialising in infrastructure, aftermarket, retail and other sectors that together make our industry one of the most exciting and fast-changing places to develop a career. Whether you are an established senior communicator or a new entrant, a student or considering a transition from another career, MICA is here to help you succeed.
MICA works closely with both The Guild of Motoring Writers and the PRCA, the world’s largest association of PR professionals. When you become a MICA member, you will receive discounts on the PRCA’s range of professional training courses and qualifications well as access to their outstanding range of free-to-members online courses.
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
NEXT EVENT
MICA meets at London Concours summer garden party
Now that motor shows at Earl’s Court and then ExCel are no more, London Concours must be the capital’s largest central car show. MICA was invited by Concours organisers Thorough Events to the three-day themed display, reflecting classes including American muscle cars,...
MICA joins PRs at Western Group of Motoring Writers’ Driving Day
The Western Group’s Driving Day is unique in the automotive comms calendar by attracting MICA’s PR community to a day of driving, networking and fundraising. Between members and supporters benchmarking each other’s vehicles, our chair Oliver Rowe and general secretary...
Top Gear and Grand Tour producer Andy Wilman entertains with comms nuggets at Esquire magazine
MICA's summer season of entertainment and social networking kicked off with executive producer Andy Wilman and Esquire publishers Hearst. Our members and supporters quizzed Andy on the shows' relationships with vehicle manufacturers, stars' driving skills in the...
Watch MICA Masterclass in action and view on-demand
See which vehicle manufacturer comms executives and other authoritative presenters addressed the recent MICA Masterclass below. This session was on brand and heritage communications. Other Masterclass topics have included comms skills for 2035 and mastering EV...
To be amongst the first to hear about MICA training, events and awards, sign-up for our electronic newsletter.
MICA offers training in skills and industry context, from introduction to masterclass. We also offer a small number of Mentorship places kindly provided by our most senior members.
MICA organises a variety of events including networking opportunities, conferences and thought leadership discussions.